AI in social media marketing

Growth with automation & strategy
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Brief Description

This hands-on masterclass will show you how to strategically use LinkedIn and Instagram with AI and automation for real business growth - without losing your authenticity. You'll learn how artificial intelligence can boost your reach, visibility and relationships - from AI-powered engagement routines and DM workflows to thought leadership positioning and community building. In interactive sessions, you will analyze real accounts, develop individual strategies and receive immediately applicable frameworks for more relevance, trust and conversion.

 

⏱️ 1 day
🏷️ from CHF 840 (incl. 15% discount for early bookers)
💳 Payment by credit card, Paypal or by invoice
📑 Course documents in PDF format
🥇 Certificate of participation from Obvious Works
👥 12 participants maximum
💬 German or English (on request)

⭐ Lunch and catering included. Also for online courses.
⭐ AI Power Tools: Access to a curated collection of the best AI tools
⭐ All exercises can be carried out with free AI tools - there are no additional costs.

 

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Training dates
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Q&A AI in social media marketing

Unique Advantages

⭐ Lunch & catering included

For online courses with Uber Eats - voucher

⭐ Alumni network - Lifetime Access

Membership & access to exclusive AI and RE tools

⭐ KI Power Tools

Access to a curated collection of the best AI tools

⭐ Tiger Prompt Generator

Access to our Tiger Prompt Generator for ChatGPT

At a glance

Social media marketing with AI and automation is transforming how we build reach, visibility and relationships in the digital space. Used correctly, artificial intelligence not only enables an enormous increase in efficiency, but also authentic growth without a content hamster wheel. But how do you use this technology strategically and wisely without losing personality?

Our masterclass shows you how to scale LinkedIn and Instagram intelligently with AI, focusing on engagement, trust and conversion instead of blind posting. You will learn how modern AI tools can support you with profile building, interaction, DM strategies and process automation, always with human relevance at the center.

The focus is on concrete, directly implementable use cases, including AI-supported engagement routines, intelligent DM workflows, thought leadership positioning on LinkedIn and community proximity via Instagram Reels & Stories.

The Masterclass has a practice-based structure: In interactive sessions, we analyze real accounts and run through individual growth strategies. You will receive clear frameworks, hands-on recommendations and best practices on how you can use AI to build more relevance, visibility and valuable business contacts.

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Our Guarantee

🛡️ Satisfaction

With a smile, you will feel competent in the subject.

🛡️ Online Refresher

1x free of charge (participate online again in the 1st year)

🛡️ Never go Alone

25 CHF voucher for you and your referral buddy (Info)

You can find all our guarantee services here

Content of the training:

 

  • The basics of AI in social media marketing 

  • Psychology of reach & engagement - Why a content hamster wheel will no longer be necessary in 2025

  • Profile setup for trust & visibility (LinkedIn Authority & Instagram Human Brand)

  • AI-supported content strategies: Idea generation, rewriting & repurposing without overproduction

  • Effective engagement systems with AI

  • Conversational DMs & lead nurturing with AI 

  • Smart process automation - Personal AI assistants instead of bot armies

  • Data protection, platform guidelines & clean implementation

  • Best practices & experience from real projects - what really works

  • Limitations & risks of automation - and how to control them with confidence

 

In practice-oriented exercises and live examples, we analyze real accounts and run through specific growth strategies. At the end of the course, you will be able to Social media presence with AI to scale in a targeted way - visible, valuable and conversion-oriented, without sacrificing your personality or quality.🚀

Approach and didactics

 

The training is structured interactively. After concise theoretical impulses follow practical exercises directly on real LinkedIn or Instagram scenarios. Participants work both individually and in small groups, followed by a joint discussion. Exchange & reflection.

We focus on energetic, application-oriented learning. The focus is on immediately tangible benefits for your own Social media growth.

In addition to collaboration boards, live demonstrations and micro-case analyses, we work specifically with realistic growth and engagement scenarios from the participants' everyday lives.

During the course, you will set up accounts for AI tools on request, of course only with free or trial versions.

Prerequisites:

  • First points of contact with AI tools such as ChatGPT, Claude, Gemini or similar platforms (basic knowledge is sufficient)
  • Active or planned use of LinkedIn or Instagram as a business platform
  • Openness for Modern, AI-supported social media strategies
  • Willingness to work during training to actively think about or try out concrete implementation steps

Target group

 

This training is aimed at all those who want to use LinkedIn or Instagram specifically for business growth - and want to understand how AI can Reach, relevance and relationships can intelligently reinforce, among other things:

  • Entrepreneurs & self-employed persons in the B2B or expert sector
  • Social media & marketing managers
  • Business Developers & Sales Professionals
  • Consultants / coaches who want to become (more) visible
  • Personal brands, founders & startup teams
  • Communication and innovation teams in companies

 

In short: Whether you're a solopreneur or a corporate team, a marketing professional or a social media newbie - if you want to use LinkedIn or Instagram specifically for business growth and understand how AI can intelligently boost your reach, relevance and relationships, this training is for you.

In-house training

 

In-house training makes sense for 6 or more participants. We are also happy to come to your company and bring our training with us. Simply make a get in touch with us.

 

In-house training as live remote training

Are your employees spread across several company locations and working from home? We offer you the opportunity to conduct a fully-fledged in-house training course online. Our experienced trainers teach the same material as in a face-to-face training course and are of course available to answer participants' questions.

Interactive exercises in small groups are carried out in the same quality via breakout rooms and Miro as a collaboration platform. You also save on travel costs for the trainer.

 

We cater to individual wishes

Do you have special focuses or interests for your team? We are happy to cater to your individual requirements.

 

Subsequent workshop with your team

Would you like to apply what you have learned with your employees in your own context after the training and need a workshop as a booster? We would be happy to conduct a workshop at your company and address your individual priorities. Contact us us without obligation.

Further links

 

Create a ChatGPT account (free of charge)

Create a Claude account (free of charge)

Create a Perplexity account (free of charge)

PlantUML Diagram Generator

Ultimate Prompt Generator by Obvious Works

Your friendly trainers

Carina Holzapfel

to the LinkedIn profile

Carina Holzapfel

to the LinkedIn profile

Michael Mey

to the trainer profile

Michael Mey

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Our location at ImpactHub Zurich (5 min from Zurich-HB)

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"I highly recommend Michael! His expertise and teaching style made learning about IREB not only manageable, but truly enjoyable. He has an incredible ability to break down complex concepts into clear, understandable components, making everyone in the session feel confident and well prepared. Michael's passion for the subject shines through in every aspect of his teaching. He is patient, approachable and always willing to answer questions or clarify doubts. His real-world examples and practical insights made the material come alive and gave me a deeper understanding of the IREB framework. Thanks to Michael's guidance, I now feel well equipped to apply what I have learned in my professional role. If you are considering a course or workshop with Obvious Works, don't hesitate - you are in the best hands."

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"Very likeable and good lecturer and trainer. Michael explains the content with incredible calm and composure. He engages individually with his course participants and answers questions in a practical way. Bravo. Please keep it up."

Sven S. from Bern

"Michael understood how to address our different employee groups and how to tailor a digital workshop to our specific needs. We were impressed by the mixture of theory and practical examples with which he addressed the tasks of our foundation. The uncomplicated, professional collaboration resulted in an interesting webinar in a pleasant atmosphere."

Head of Human Resources at a large charitable foundation

"The work with the participants was very interactive, not just frontal teaching. Good mix between lecture, discussion, practical exercises and gamification. The content of the course was conveyed in a great and understandable way."

Ulrike L. from Zurich

"The work with the participants was very interactive, not just frontal teaching. Good mix between lecture, discussion, practical exercises and gamification. The content of the course was conveyed in a great and understandable way."

Ulrike L. from Zurich

"Good organization of the course, understandable content. In my opinion, the trainer managed to address everyone in their own way despite the very different levels of knowledge of the participants."

Goia K. from Basel

"Very good documentation and examples, Michael was very competent and conveyed the rather dry material with humor - was great - thank you very much!"

Daniel H. from Heilbronn

"I enjoyed the course and found the combination of theory and practice very valuable. Thank you very much for 3 intensive days of knowledge transfer."

Alfred P. from Frankfurt a. M.

"The trainer was well prepared and gave a clear and understandable presentation and involved the participants. I particularly enjoyed the personal/professional exchange with other participants and trainers (especially with regard to practical examples and experience)."

Jasmina D. from Zurich

"The trainer created a pleasant atmosphere and learning environment. He responded flexibly to all participants and the hybrid setup of the course worked very well."

Oliver K. from Munich

References

FAQ - Questions & answers about AI in social media marketing training content

What are the aims of the "AI in social media marketing" masterclass?

The masterclass shows you how to use AI and automation to strategically strengthen your reach, visibility and relationships on LinkedIn and Instagram - without losing your authenticity. The aim is to make social media marketing smarter, more efficient and more human, with a focus on engagement, trust and conversion instead of pure content hustle.

What is the content of the "AI in social media marketing" masterclass?

In the Masterclass you can expect practical modules on:
  • Strategic use of AI in social media marketing
  • AI-supported engagement routines and DM workflows
  • Building thought leadership on LinkedIn
  • Community proximity and storytelling via Instagram Reels & Stories
  • Process automation with a focus on humanity and relevance
You will receive immediately applicable frameworks, best practices and hands-on recommendations to scale your social media activities with AI in a targeted manner.

What benefits does the Masterclass offer me?

You will learn how to use AI strategically to increase your visibility, create more relevant content and build valuable business relationships - with less effort and more impact. The focus is on sustainable, authentic growth rather than short-term trends.

What is the format of the Masterclass?

The masterclass is practice-oriented and combines short inputs with interactive sessions. In small groups, we analyze real accounts and develop individual growth strategies. This creates a direct transfer from theory to application.

What tools are used in the Masterclass?

Modern AI tools and automation tools that efficiently support social media processes such as content planning, interaction and communication will be presented. The focus is on practical use and direct feasibility.

What are the requirements for participation?

A basic understanding or initial experience with AI tools such as ChatGPT, Claude or Gemini is helpful. It is important that you already use LinkedIn or Instagram or plan to do so to make your business visible. Openness to modern, AI-supported social media strategies and a willingness to actively work on your own implementation approaches during the masterclass round off the requirements.

Who is the Masterclass suitable for?

The masterclass is aimed at entrepreneurs, self-employed people, social media and marketing managers, business developers, coaches, personal brands, founders and communication teams who want to strategically combine social media with AI.

Are there opportunities for in-house training?

Yes, the Masterclass can also be held as in-house training for teams or companies on request - individually adapted to specific social media goals and industry requirements.

Will a certificate of attendance be issued?

Yes, after successful participation you will receive a certificate confirming your knowledge in the field of AI-supported social media marketing.

How do I register for the "AI in social media marketing" masterclass?

Registration is straightforward via the form on the website or by e-mail. Places are limited and will be allocated on a first come, first served basis.
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