Brief Description
This hands-on masterclass will show you how to strategically use LinkedIn and Instagram with AI and automation for real business growth - without losing your authenticity. You'll learn how artificial intelligence can boost your reach, visibility and relationships - from AI-powered engagement routines and DM workflows to thought leadership positioning and community building. In interactive sessions, you will analyze real accounts, develop individual strategies and receive immediately applicable frameworks for more relevance, trust and conversion.
⏱️ 1 day
🏷️ from CHF 840 (incl. 15% discount for early bookers)
💳 Payment by credit card, Paypal or by invoice
📑 Course documents in PDF format
🥇 Certificate of participation from Obvious Works
👥 12 participants maximum
💬 German or English (on request)
⭐ Lunch and catering included. Also for online courses.
⭐ AI Power Tools: Access to a curated collection of the best AI tools
⭐ All exercises can be carried out with free AI tools - there are no additional costs.
Unique Advantages
⭐ Lunch & catering included
For online courses with Uber Eats - voucher
⭐ Alumni network - Lifetime Access
Membership & access to exclusive AI and RE tools
⭐ KI Power Tools
Access to a curated collection of the best AI tools
At a glance
Social media marketing with AI and automation is transforming how we build reach, visibility and relationships in the digital space. Used correctly, artificial intelligence not only enables an enormous increase in efficiency, but also authentic growth without a content hamster wheel. But how do you use this technology strategically and wisely without losing personality?
Our masterclass shows you how to scale LinkedIn and Instagram intelligently with AI, focusing on engagement, trust and conversion instead of blind posting. You will learn how modern AI tools can support you with profile building, interaction, DM strategies and process automation, always with human relevance at the center.
The focus is on concrete, directly implementable use cases, including AI-supported engagement routines, intelligent DM workflows, thought leadership positioning on LinkedIn and community proximity via Instagram Reels & Stories.
The Masterclass has a practice-based structure: In interactive sessions, we analyze real accounts and run through individual growth strategies. You will receive clear frameworks, hands-on recommendations and best practices on how you can use AI to build more relevance, visibility and valuable business contacts.
Our Guarantee
🛡️ Satisfaction
With a smile, you will feel perfectly prepared for the exam.
🛡️ Online Refresher
1x free of charge (participate online again in the 1st year)
🛡️ Extra chance during the test
Second certification attempt in the 1st year is on us!
🛡️ Never go Alone
125 CHF voucher for you and your referral buddy (Info)
You can find all our guarantee services here
Content of the training:
- The basics of AI in social media marketing
- Psychology of reach & engagement - Why a content hamster wheel will no longer be necessary in 2025
- Profile setup for trust & visibility (LinkedIn Authority & Instagram Human Brand)
- AI-supported content strategies: Idea generation, rewriting & repurposing without overproduction
- Effective engagement systems with AI
- Conversational DMs & lead nurturing with AI
- Smart process automation - Personal AI assistants instead of bot armies
- Data protection, platform guidelines & clean implementation
- Best practices & experience from real projects - what really works
- Limitations & risks of automation - and how to control them with confidence
In practice-oriented exercises and live examples, we analyze real accounts and run through specific growth strategies. At the end of the course, you will be able to Social media presence with AI to scale in a targeted way - visible, valuable and conversion-oriented, without sacrificing your personality or quality.🚀
Approach and didactics
The training is structured interactively. After concise theoretical impulses follow practical exercises directly on real LinkedIn or Instagram scenarios. Participants work both individually and in small groups, followed by a joint discussion. Exchange & reflection.
We focus on energetic, application-oriented learning. The focus is on immediately tangible benefits for your own Social media growth.
In addition to collaboration boards, live demonstrations and micro-case analyses, we work specifically with realistic growth and engagement scenarios from the participants' everyday lives.
During the course, you will set up accounts for AI tools on request, of course only with free or trial versions.
Prerequisites:
- First points of contact with AI tools such as ChatGPT, Claude, Gemini or similar platforms (basic knowledge is sufficient)
- Active or planned use of LinkedIn or Instagram as a business platform
- Openness for Modern, AI-supported social media strategies
- Willingness to work during training to actively think about or try out concrete implementation steps
Target group
This training is aimed at all those who want to use LinkedIn or Instagram specifically for business growth - and want to understand how AI can Reach, relevance and relationships can intelligently reinforce, among other things:
- Entrepreneurs & self-employed persons in the B2B or expert sector
- Social media & marketing managers
- Business Developers & Sales Professionals
- Consultants / coaches who want to become (more) visible
- Personal brands, founders & startup teams
- Communication and innovation teams in companies
In short: Whether you're a solopreneur or a corporate team, a marketing professional or a social media newbie - if you want to use LinkedIn or Instagram specifically for business growth and understand how AI can intelligently boost your reach, relevance and relationships, this training is for you.
In-house training
In-house training makes sense for 6 or more participants. We are also happy to come to your company and bring our training with us. Simply make a get in touch with us.
In-house training as live remote training
Are your employees spread across several company locations and working from home? We offer you the opportunity to conduct a fully-fledged in-house training course online. Our experienced trainers teach the same material as in a face-to-face training course and are of course available to answer participants' questions.
Interactive exercises in small groups are carried out in the same quality via breakout rooms and Miro as a collaboration platform. You also save on travel costs for the trainer.
We cater to individual wishes
Do you have special focuses or interests for your team? We are happy to cater to your individual requirements.
Subsequent workshop with your team
Would you like to apply what you have learned with your employees in your own context after the training and need a workshop as a booster? We would be happy to conduct a workshop at your company and address your individual priorities. Contact us us without obligation.
Your friendly trainers
Our location at ImpactHub Zurich (5 min from Zurich-HB)
YouTube: Obvious Works
Take a look at our videos on the topic
You don't wanna go alone?
We understand, bring your mate!
🎁 1x Voucher for you
🎁 1x Voucher for your buddies
25 CHF voucher each for Amazon / Digitec or Galaxus
References
FAQ - Questions & answers about AI in social media marketing training content
What are the aims of the "AI in social media marketing" masterclass?
What is the content of the "AI in social media marketing" masterclass?
- Strategic use of AI in social media marketing
- AI-supported engagement routines and DM workflows
- Building thought leadership on LinkedIn
- Community proximity and storytelling via Instagram Reels & Stories
- Process automation with a focus on humanity and relevance
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