26.08.2026 - The Business Disruption in the Software Industry

For years, the daily rate was the undisputed foundation of the business. That assumption is now under pressure. AI-powered micro-teams significantly reduce the effort required for traditional project work—and thus the price the market is still willing to pay for pure implementation. Those who continue to bill by the hour are tying their revenue to a metric that is shrinking. This presentation explains how AI factories are changing the cost structure of large platform projects, where the usual price level begins to slide as soon as individual providers start charging noticeably less, and which
Alternatives can be developed from a still-strong market position: from value-based models to earnings-based pricing. A suggestion
For discussion—not a set recipe.