Forget everything you know about AI video creation. Google has completely rewritten the rules of the game with VEO 3.

What's behind this next level?

VEO 3 transforms simple text prompts into film-ready videos with synchronized audio. No wonder creative teams around the world are taking notice. The technology not only creates impressive visuals, but also generates dialog, sound effects and background noises - all from a single prompt.

Access to power

VEO 3 is currently only available in the USA - via three channels:

  1. Gemini app with Google AI Ultra subscription (249.99$/month)
  2. Google Flow for advanced filmmakers
  3. Vertex AI for companies and developers

The cost? Around 0.35$ per second of video generated. Not exactly a bargain, but the 300$ credit for new Google Cloud accounts gives you some initial testing opportunities.

The real game changer features

  • Native audio generation that is perfectly synchronized with the video
  • Precise lip-syncing for realistic characters
  • Advanced camera work and scene transitions
  • Integration of consistent characters in different scenes

Know the limits

Even this technology has its limits. The clips are limited to 5-8 seconds and the regional restrictions make access outside the USA tricky. There are also strict content guidelines.

Looking ahead

AI video tools such as VEO 3 could change more than 100,000 film and animation jobs in the USA by 2026, according to a 2024 study. The technology is developing rapidly. If you don't jump on board now, you risk being left behind.

Alternatives for fast starters

If VEO 3 is not (yet) accessible:

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